Know how the Creative Media Sector is structured
1.1 Describe the industries within the Creative Media sector
The creative media sector is a huge industry it is worth £8 million an hour to the UK economy. In 2012 the sector increased by 10% outperforming all other sectors of the UK.
Some of the main Creative Industry groups include:
- Advertising and marketing
- Architecture
- Design: Product, Graphic, Fashion
- Film & TV
- Publishing
- Music, performing & visual arts
1.2 Describe cross industry ownership
Cross Industry ownership is common in the Creative Media Sector. Cross Industry ownership is where one company or person has ownership in several areas in the media industry. As the companies expand is gives them more potential customers and is beneficial as they will become more successful. It also allows customers to fall into services in different sectors. One of the most well known businesses is Virgin.
Virgin is a leading international investment group and one of the world's most recognised brands. It was founded in 1970 by entrepreneur Richard Branson and co founder Nik Powell. The Virgin Group has gone on to grow successful businesses in sectors that range from travel, finance, leisure, music, holidays and more. The global branded revenue in 2012 was £15 billion.
1.3 Explain the relevant relationships between a range of industries
One cross industry relationship is between the advertiser and publishing. For example Disney is a great example as in the media and entertainment industry, it comprises businesses that produce and distribute motion pictures, television programmes and adverts along with music, audio, games, publishing as well as theme parks and resorts. Advertisers work with the publishing team to establish the target market and what will get their attention. Although most advertisers aim to attract the audience, places like Disney world will go above and beyond to appeal to everyone. One technique that Disney uses is to attract loyal customers by using themes and making it all seem very real.
Another example of a cross industry relationship is between television and the broadcaster with the Disney Channel is making sure that it is suitable for viewers and organising which time that the programmes will appear on the television.
Understand a specific Creative Media project life cycle
2.1 Describe the stages of a specific Creative Media project life cycle
In Creative Media the same life cycle is used but to relate it to a specific design project one of the main things you would do is have a detailed discussion with the head buyers to get some initial ideas and have a draft idea that can be converted into a plan. The next main task you would complete is carrying out some research for example if you were designing a new building then you would look at old buildings and how they have changed today and what the modern visual features they have now.
After completing a detailed design the next thing you would need to do is take the idea to the customer/buyer and get their thoughts and views on the design. This gives them an opportunity to say what they would like changing before developing a prototype/model.
Once the idea has been approved then the team would have a meeting to discuss the final outcomes and what the time frame is. After the design has been completed you would then review it and give feedback.
2.2 Explain and justify resources required for a specific project
The main resources that are required for most design projects are Adobe Photoshop, Illustrator and InDesign. For example if I was designing a brochure to promote something in the service where I work, I would need to organise and draft a few things such as: who would be involved, what needs to be included and produce a quality plan. Some of the images that have already been taken may not be suitable so we would need to consider if there was more photographs that needed to be taken and be able to time manage.
I would then need to consider what would be included in the brochure and come up with a detailed and developed design with the correct information included. Once all the information and the design is all complete, you would then need to get quotes from a few different printing companies. It is important to get feedback from other employees. Once you had agreed on which company would be the best quality and cost effective, you would then send it off to print.
Understand the role of a specific team within the organisation of which it is part
3.1 Describe the vision, mission and values of a specific Creative Media organisation
For this I have chosen to look at Virgin. Richard Branson's vision was to make people's lives better and he believed that better meant taking care of the people who work with him. Life and work should be fun and creative and it's not just about working in a successful business but being able to make a difference while you're at it.
3.2 Describe how a specific Creative Media organisation is funded, governed and regulated
Virgin Media is funded by the profit that they make on selling the products and services. It is governed by Ofcom. Ofcom is the independent regulator and competition authority for the UK communications industries.
3.3 Explain the role of a specific team within the organisation
Richard Branson has recently announced a new global initiative The B Team which are responsible for transforming the future of business. The B Team are a group of global business leaders who share similar views on transforming the future of business.
3.4 Explain the relationship between the specific team and others within the organisation
The relationship between the specific team is that they all are focusing on one key aim and they all share similar views. The relationship between the B team and other teams within Virgin is that they will be able to work together to achieve the businesses aims.
Understand individual team roles & responsibilities within a specific project life cycle
4.1 Explain the individual roles within a specific team
Virgin group employee more than 50,000 people around the world operating in over 50 different countries. Virgin has main employees that are part of the Senior Investment Team.
The individual roles in the company Virgin start from the CEO of the Virgin group and is responsible for the management of the groups capital investments and the Virgin brand. Next is the chairman of the Virgin group who takes care of the investment banking and business management. Virgin has many partners that are in charge of the different areas of the company. Each partner is responsible for that area. Some of the areas include the development and expansion, licensing the brand, financial and risks positions and external relations.
This is a typical companies business hierarchy:
Cross Industry ownership is common in the Creative Media Sector. Cross Industry ownership is where one company or person has ownership in several areas in the media industry. As the companies expand is gives them more potential customers and is beneficial as they will become more successful. It also allows customers to fall into services in different sectors. One of the most well known businesses is Virgin.
Virgin is a leading international investment group and one of the world's most recognised brands. It was founded in 1970 by entrepreneur Richard Branson and co founder Nik Powell. The Virgin Group has gone on to grow successful businesses in sectors that range from travel, finance, leisure, music, holidays and more. The global branded revenue in 2012 was £15 billion.
1.3 Explain the relevant relationships between a range of industries
One cross industry relationship is between the advertiser and publishing. For example Disney is a great example as in the media and entertainment industry, it comprises businesses that produce and distribute motion pictures, television programmes and adverts along with music, audio, games, publishing as well as theme parks and resorts. Advertisers work with the publishing team to establish the target market and what will get their attention. Although most advertisers aim to attract the audience, places like Disney world will go above and beyond to appeal to everyone. One technique that Disney uses is to attract loyal customers by using themes and making it all seem very real.
Another example of a cross industry relationship is between television and the broadcaster with the Disney Channel is making sure that it is suitable for viewers and organising which time that the programmes will appear on the television.
Understand a specific Creative Media project life cycle
2.1 Describe the stages of a specific Creative Media project life cycle
In Creative Media the same life cycle is used but to relate it to a specific design project one of the main things you would do is have a detailed discussion with the head buyers to get some initial ideas and have a draft idea that can be converted into a plan. The next main task you would complete is carrying out some research for example if you were designing a new building then you would look at old buildings and how they have changed today and what the modern visual features they have now.
After completing a detailed design the next thing you would need to do is take the idea to the customer/buyer and get their thoughts and views on the design. This gives them an opportunity to say what they would like changing before developing a prototype/model.
Once the idea has been approved then the team would have a meeting to discuss the final outcomes and what the time frame is. After the design has been completed you would then review it and give feedback.
2.2 Explain and justify resources required for a specific project
The main resources that are required for most design projects are Adobe Photoshop, Illustrator and InDesign. For example if I was designing a brochure to promote something in the service where I work, I would need to organise and draft a few things such as: who would be involved, what needs to be included and produce a quality plan. Some of the images that have already been taken may not be suitable so we would need to consider if there was more photographs that needed to be taken and be able to time manage.
I would then need to consider what would be included in the brochure and come up with a detailed and developed design with the correct information included. Once all the information and the design is all complete, you would then need to get quotes from a few different printing companies. It is important to get feedback from other employees. Once you had agreed on which company would be the best quality and cost effective, you would then send it off to print.
Understand the role of a specific team within the organisation of which it is part
3.1 Describe the vision, mission and values of a specific Creative Media organisation
For this I have chosen to look at Virgin. Richard Branson's vision was to make people's lives better and he believed that better meant taking care of the people who work with him. Life and work should be fun and creative and it's not just about working in a successful business but being able to make a difference while you're at it.
3.2 Describe how a specific Creative Media organisation is funded, governed and regulated
Virgin Media is funded by the profit that they make on selling the products and services. It is governed by Ofcom. Ofcom is the independent regulator and competition authority for the UK communications industries.
3.3 Explain the role of a specific team within the organisation
Richard Branson has recently announced a new global initiative The B Team which are responsible for transforming the future of business. The B Team are a group of global business leaders who share similar views on transforming the future of business.
3.4 Explain the relationship between the specific team and others within the organisation
The relationship between the specific team is that they all are focusing on one key aim and they all share similar views. The relationship between the B team and other teams within Virgin is that they will be able to work together to achieve the businesses aims.
Understand individual team roles & responsibilities within a specific project life cycle
4.1 Explain the individual roles within a specific team
Virgin group employee more than 50,000 people around the world operating in over 50 different countries. Virgin has main employees that are part of the Senior Investment Team.
The individual roles in the company Virgin start from the CEO of the Virgin group and is responsible for the management of the groups capital investments and the Virgin brand. Next is the chairman of the Virgin group who takes care of the investment banking and business management. Virgin has many partners that are in charge of the different areas of the company. Each partner is responsible for that area. Some of the areas include the development and expansion, licensing the brand, financial and risks positions and external relations.
This is a typical companies business hierarchy:
This is the company where I work structured hierarchy.
4.2 Explain their responsibilities and outputs within a specific project life cycle
At Tees Valley Music Service the role of the service manager is to basically be in charge of the whole service. The two assistant managers are in charge of the coordinators and the teachers in their area. One of the assistant managers is in charge of the curriculum and performance within the service and the other looks after the development of the service. Underneath the service manager on the hierarchy is the resources and support service manager who looks after resources, support and finance. As well as the managers, each member of staff has a different responsibility within the service. The support staff are in charge of a number of different things from sorting new registrations, workshops, music lesson counts, answering phones and dealing with parents, customers and queries.
The finance staff are in charge of money income and outcome, looking after direct debits, bank details, bad debts, invoices and mileage claims. Resources are responsible for assigning/exchanging instruments to pupils or schools, workshops, repairing and maintenance.
4.3 Describe examples of interdependence between team members
In relation to where I work at Tees Valley Music Service we constantly rely on each other to complete the tasks that need to be completed. As a team we work together to pass on relevant information to other employees. Each part of the service work closely together to make sure that jobs are completed and all the correct information is being handed over in order to update old information. As the service covers a big area then it is important that employees know what is going on within the company and can depend on each other to get tasks completed. The finance team work closely with the admin team and resources if a new registration comes through then they will work together to sort out the fees, who will be teaching them, which instrument they will be playing and registering them on the database. If a pupil has decided to give up parents should notify admin who will print of a summary and update the system, then it will be passed through to finance, depending on their account the fees will be cancelled. Resources should then be aware that an instrument should be returned. Resources work with admin, teachers, schools and the courier to organise which instruments need to be delivered and where. Each section needs to work together so that the process runs smoothly and efficiently so that there is no issues down the line. The management and coordinators work with teachers to discuss who will deliver different workshops. All of the teams within the service will depend on each other to give the right information.
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